The power of strategic advertising and marketing in technology start-ups can not be overstated. Take, as an example, the incredible journey of Slack, a prominent workplace communication unicorn that improved its advertising narrative to burglarize the venture software program market.Throughout its early days, Slack faced substantial difficulties in
Grappling with today’s B2B Buyer’s Journey is the Secret to Win in B2B Marketing - Virtual CMO Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.Nevertheless, B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts
Grappling with today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the